How many times have you heard that uploading your music to Spotify will get you discovered? Well, let’s have a look at what the chances of this are and what you are giving up to put all your faith into this.
So you’ve recorded your single or album, and the first thing you do is plan your release, marketing and PR around your grand Spotify release. All of your efforts and money go into this and maybe if you’re lucky you’ll get on a playlist or two.
Ok, those playlists could get you thousands of plays in the week of release, and maybe a few of these listeners add you to their personal playlist. But even when the star align, and you generate interest with 100,000 plays on week one, it’s pretty sure that as soon as the playlists drop you to replace you by another new release that your streaming numbers will go right down to tens of plays, leaving you pretty deflated and waiting for your royalty payment which will be pennies.
So what’s the problem with streaming your music?
The problem is that it costs money for all of the work you’ve put into your work, and streaming networks don’t pay you enough per stream to even pay for a few cups of coffee, never mind the cost of the marketing and PR and recording and all of the hard work you put in.
The promise of “being discovered” now seems unlikely. I’m not saying it doesn’t happen at all, but I’ve never come across a case where this has happened without substantial money being spent to do this. But money can buy anything – if you have enough.
So what is the solution?
It’s pretty simple really. Don’t put all your music on Spotify. Radical? Not really. It just seems it on the surface. It’s so simple to upload your music and place your hopes and dreams on being discovered that the income you receive becomes irrelevant – At this stage its all about exposure right? Yet another carrot and stick situation that in the entertainment industry I’m sure you’ve come across throughout your career.
I’m not telling you to take all of your music from Spotify or upload nothing at all. I’m merely saying think about what you upload and maybe just upload the single and not your album or EP tracks. Hold them back. If people like your song on Spotify, they’ll find you outside of Spotify and support you.
We’ve even heard of artists adding a few seconds to their track to say a few words. How about saying “You can download our app in the app store. Just search our name and you’ll get all of our tracks”
All you need is your own streaming platform and a way for fans to pay for your music. Never make the mistake that fans want everything free. Your true fans will support your journey and support you financially. Just give them a way to do it, and you’ll be surprised at the love that flows your way, and with it the ability to reinvest that love back into growing your fan base in a meaningful way.