The big social networks should be seen as the top of the funnel in converting your followers into dedicated fans. Here are the top 8 reasons you should use a GigRev Powered direct-to-fan micro-community platform to build a digital fan club and bring fans closer. 1. Fans want to support their artist financially but don’t…
A new report from Citi reports that the artists share of music revenues is 12% of the $43 billion industry. In 2017, artists captured just 12% of music revenue with most of the value leakage driven by the costs of running a myriad of distribution platforms such as AM/FM radio, satellite radio, Internet distributors —…
Streaming service consumption is growing year on year but who is benefiting the most? A recent study from Buzz Angle Music shows that 99% of all streaming comes from just 10% of the songs on Spotify which is a staggering figure. In total during 2017, there were 377 billion streams. There is a big difference…
I used to work with fan clubs back in the 90s when they were a key source of income for a lot of bands. I think the biggest one I worked with was the official Take That fan club with over a 100,000 subscribers paying (from memory) £10 a year. That’s a lot of revenue…
Let’s not forget what Spotify and streaming music services are. They are the worlds biggest jukebox for music listeners. That’s great if you’re a music listener but not so good for an artist. What streaming has changed is the way that music is being fundamentally consumed. Let me explain; radio play is linear. It lets…
Facebook hasn’t been having an easy few weeks. After leaking data to Cambridge Analytica, who collected data through targeted advertising, a number of high profile artists and companies have pulled the plug on their pages. Massive Attack, Cher, Sonos and even Elon Musk’s Tesla and SpaceX all closed their pages. But it’s artists that provide…
Cats In Space have just launched their brand new fan app, which is available to download now from the App Store and Google Play. Although Cats In Space are an exciting new original rock band, band members are fully fledged music veterans having played with some of the biggest names in the business. Fresh from…
Space have confirmed a deal with GigRev to launch their fan app. Having gained much of their success in the 90s, indie band Space are back with a new single ‘Dangerous Day’ and their upcoming album Give Me Your Future. Best known for their hit records such as “Female Of The Species” and the album ‘Spiders’, Space…
ONE of the UK’s leading tech entrepreneurs, Kevin Brown, today launched a Seedrs campaign for £250k to take his most recent venture, GigRev, to market. The £250k will supplement the near £1 million which has already been raised following a successful first round and Brown’s own investment of £450k. GigRev is a white-label app platform…
You’ve spent time and effort growing your social media presence by creating great content for your followers to enjoy. While it’s satisfying to watch your following grow, what if you could also earn from that valuable social media content? How do you convert your social media followers into paying subscribers? Using GigRev to convert…
The GigRev digital fan club app and set of website plug-ins allows you to build a fan base that you own again. I used to work with fan clubs back in the 80s when they were a key source of income for a lot of bands. I think the biggest one I worked with was…
How many times have you heard that uploading your music to Spotify will get you discovered? Well, let’s have a look at what the chances of this are and what you are giving up to put all your faith into this. So you’ve recorded your single or album, and the first thing you do is…
The business of artist to fan apps just went mainstream after the Taylor Swift app with interactive social media features was announced. For a while now it’s been clear that direct to fan apps for artists is the right direction to go. With so many other third-party services cashing in on the fan data they…
We’ve spent the last three days talking to some great artists down at Victorious Festival in Portsmouth in the UK, and again we’ve learned about even more frustration in using Facebook, Instagram and Twitter to engage fans further than a Like or a Follow. A common story we hear is there’s lots of clicks but…
We have all relied on social media platforms like Facebook, Twitter, YouTube and even Spotify for so long it’s become natural to think of these platforms as the “go to” place when you want to announce to the world your latest song, album or tour. The problem is the goal posts on these social networks…
Social networks have been the gatekeepers of fan data for too long now. So we decided to change that when we began GigRev almost 2 years go by building a white label social media app. “Go up against the big social networks?”, I hear you say. Yes, we are, and we can do it because…
What would happen if a blockbuster Hollywood movie went straight to TV, bypassing cinemas, DVD and cable networks? In the world of music, there are no channels to ‘cinema’ release an album at the moment. In fact, there is little chance of an artist selling their album digitally at say 9.99 since Apple effectively hid…
The GigRev team are extremely excited to be attending The South by Southwest (SXSW) Conference and Festivals in Austin, Texas. After facing stiff competition from a diverse range of creative British SMEs, GigRev has been awarded access to SXSW by the Department For International Trade as part of the British Trade Mission. We’re hugely honoured to…
GigRev Founder and CEO Kevin Brown will be speaking at this year’s ILMC conference. The ILMC (International Live Music Conference) is one of the most highly-respected industry events and has evolved to become ‘the’ meeting place for live professionals. This invitation-only event takes place next month in London and will be jam-packed with meetings, networking opportunities,…
We’re very happy to welcome ex Pledge Music exec, Barry Saint to the GigRev family in his role as Head Of Artist and Label Relations. Barry will report directly into CEO, Kevin Brown. Kevin says, “We are delighted to welcome Barry into our team at this crucial and exciting stage for the company.” Former A&R…
GigRev are thrilled to announce their partnership with one of the UK’s best Summer Festivals; Victorious Festival in Portsmouth as a visual backstage sponsor. With a stellar line-up including Manic Street Preachers, Noel Gallagher’s High Flying Birds, Editors and Mark Ronson, Victorious Festival promises to be a fantastic weekend. The GigRev Team will be out…
Rory Cellan-Jones Technology correspondent: For the past week, I’ve been running a very successful small business via Facebook. It is called VirtualBagel and more than 3,000 people from around the world have decided they “like” it – despite the fact that it does, well, absolutely nothing. But in running this non-existent firm I have learned…
At the top of their respective fields, each of the high-profile individuals brings with them a unique and unrivalled insight into the music industry along with a wealth of invaluable knowledge and experience which has been amassed throughout their highly successful careers. Their collective expertise will be vital in the continued evolution of GigRev’s dynamic new…
There is a big gap opening between streaming customers – who are paying (insert currency)9.99 a month for all the music in the world – and vinyl and CD buyers. Whether or not Apple do indeed stop selling downloads there is an industry wide issue of how to make streaming pay for new recordings. Whilst…
An individually branded app which is powered by GigRev’s mobile social solution, allows artists and personalities to bypass mainstream social sites. GigRev allows artists to deliver a far closer relationship and interactive fan experience with multiple options for communicating. “We set out to deliver a social platform that works equally well for small and large…
During the Grammy’s, which took place this year in Los Angeles, California, the music industry took a very public stand against streaming services on one of the biggest nights of the year as Neil Portnow, who is the president of the Recording Academy of America and Common, the Chicago born rapper who won an Oscar…
Why is Apple Connect, Spotify, Deezer & Tidal seen as the modern day ‘record store’? They are not a means to earn money for record companies or artists in the same way as a record store was. They simply store music, they are cloud storage with frills. What everyone should remember is that without the…
There was once a time that fan clubs meant a lot for artists, and their fans equally. But through the passage of time and the changing environment of artist and record company control these effective methods of communication have been lost in history by so many artists. Remember the days when Take That had over…
GigRev has acquired the domain name FAN.DIRECT which will allow social posts from artist’s apps to appear without GigRev.com being visible. “The whole point of GigRev is to promote the artist and not itself, so the acquisition of this great name is key in our marketing strategy to put the artist first.” said SEO and founder…
Although we have written about Facebook more than enough this month, this is really important. Facebook have launched their app “Mentions” which allows artists to post live video feeds to fan club users. I would urge any artist or band thinking of using this service to think very hard about why Facebook are offering this…
Facebook has long been the place for bands and artists to cultivate their fans. Before that there was mySpace and before that, fan clubs. The problem with social media sites is they are not controlled by the artist, and due to this fans are not as engaged as they used to be. Fans can find…
