The business of artist to fan apps just went mainstream after the Taylor Swift app with interactive social media features was announced. For a while now it’s been clear that direct to fan apps for artists is the right direction to go. With so many other third-party services cashing in on the fan data they…
We’ve spent the last three days talking to some great artists down at Victorious Festival in Portsmouth in the UK, and again we’ve learned about even more frustration in using Facebook, Instagram and Twitter to engage fans further than a Like or a Follow. A common story we hear is there’s lots of clicks but…
We have all relied on social media platforms like Facebook, Twitter, YouTube and even Spotify for so long it’s become natural to think of these platforms as the “go to” place when you want to announce to the world your latest song, album or tour. The problem is the goal posts on these social networks…
Social networks have been the gatekeepers of fan data for too long now. So we decided to change that when we began GigRev almost 2 years go by building a white label social media app. “Go up against the big social networks?”, I hear you say. Yes, we are, and we can do it because…
What would happen if a blockbuster Hollywood movie went straight to TV, bypassing cinemas, DVD and cable networks? In the world of music there are no channels to ‘cinema’ release an album at the moment. In fact, there is little chance of an artist selling their album digitally at £7.99 since Apple effectively hid their…
The GigRev team are extremely excited to be attending The South by Southwest (SXSW) Conference and Festivals in Austin, Texas. After facing stiff competition from a diverse range of creative British SMEs, GigRev has been awarded access to SXSW by the Department For International Trade as part of the British Trade Mission. We’re hugely honoured to…
GigRev Founder and CEO Kevin Brown will be speaking at this year’s ILMC conference. The ILMC (International Live Music Conference) is one of the most highly-respected industry events and has evolved to become ‘the’ meeting place for live professionals. This invitation-only event takes place next month in London and will be jam-packed with meetings, networking opportunities,…
We’re very happy to welcome ex Pledge Music exec, Barry Saint to the GigRev family in his role as Head Of Artist and Label Relations. Barry will report directly into CEO, Kevin Brown. Kevin says, “We are delighted to welcome Barry into our team at this crucial and exciting stage for the company.” Former A&R…
GigRev are thrilled to announce their partnership with one of the UK’s best Summer Festivals; Victorious Festival in Portsmouth as a visual backstage sponsor. With a stellar line-up including Manic Street Preachers, Noel Gallagher’s High Flying Birds, Editors and Mark Ronson, Victorious Festival promises to be a fantastic weekend. The GigRev Team will be out…
Rory Cellan-Jones Technology correspondent: For the past week, I’ve been running a very successful small business via Facebook. It is called VirtualBagel and more than 3,000 people from around the world have decided they “like” it – despite the fact that it does, well, absolutely nothing. But in running this non-existent firm I have learned…
At the top of their respective fields, each of the high-profile individuals brings with them a unique and unrivalled insight into the music industry along with a wealth of invaluable knowledge and experience which has been amassed throughout their highly successful careers. Their collective expertise will be vital in the continued evolution of GigRev’s dynamic new…
There is a big gap opening between streaming customers – who are paying (insert currency)9.99 a month for all the music in the world – and vinyl and CD buyers. Whether or not Apple do indeed stop selling downloads there is an industry wide issue of how to make streaming pay for new recordings. Whilst…
An individually branded app which is powered by GigRev’s mobile social solution, allows artists and personalities to bypass mainstream social sites. GigRev allows artists to deliver a far closer relationship and interactive fan experience with multiple options for communicating. “We set out to deliver a social platform that works equally well for small and large…
During the Grammy’s, which took place this year in Los Angeles, California, the music industry took a very public stand against streaming services on one of the biggest nights of the year as Neil Portnow, who is the president of the Recording Academy of America and Common, the Chicago born rapper who won an Oscar…
Why is Apple Connect, Spotify, Deezer & Tidal seen as the modern day ‘record store’? They are not a means to earn money for record companies or artists in the same way as a record store was. They simply store music, they are cloud storage with frills. What everyone should remember is that without the…
There was once a time that fan clubs meant a lot for artists, and their fans equally. But through the passage of time and the changing environment of artist and record company control these effective methods of communication have been lost in history by so many artists. Remember the days when Take That had over…
GigRev has acquired the domain name FAN.DIRECT which will allow social posts from artist’s apps to appear without GigRev.com being visible. “The whole point of GigRev is to promote the artist and not itself, so the acquisition of this great name is key in our marketing strategy to put the artist first.” said SEO and founder…
The GigRev digital fan club app and set of website plug-ins allows you to build a fan base that you own again. I used to work with fan clubs back in the 80s when they were a key source of income for a lot of bands. I think the biggest one I worked with was…
Although we have written about Facebook more than enough this month, this is really important. Facebook have launched their app “Mentions” which allows artists to post live video feeds to fan club users. I would urge any artist or band thinking of using this service to think very hard about why Facebook are offering this…
Facebook has long been the place for bands and artists to cultivate their fans. Before that there was mySpace and before that, fan clubs. The problem with social media sites is they are not controlled by the artist, and due to this fans are not as engaged as they used to be. Fans can find…
