GigRev has acquired the domain name FAN.DIRECT which will allow social posts from artist’s apps to appear without GigRev.com being visible.

“The whole point of GigRev is to promote the artist and not itself, so the acquisition of this great name is key in our marketing strategy to put the artist first.” said SEO and founder Kevin Brown

The GigRev artist app which is published to Apple and Google’s App stores on a per artist basis allows the artist to share content on Facebook and other social networks now allows the artist to share portions of content with brandless links in order to pull fans into the app and give direct access to their fan again by allowing the artist to own their fan data, unlike other social networks.

Now, when the artist shares content from the app the app will share an artist friendly link such as FOOFIGHTERS.FAN.DIRECT or U2.FAN.DIRECT as the URL to engage with the artist and their app in an extremely viral way.

The new link will be used in the upcoming release of the GigRev Artist app.