You probably already have fans on your Facebook and Twitter pages but do you really know who they are?
Have you noticed it’s getting more and more difficult to reach them without paying time and time again?
All major social networks are gatekeepers of your fan data.
You need your fan’s email address, but you simply can’t get it.
Your social network owns the relationship.
Hardly fair when it was you that drove the majority of your fans their site to “Like” you in the first place is it?