As any good business person will tell you, the key to having a successful business is to know your customer. Or in the creative industries, your fans.
You look after them and they will look after you. Simple really! However as more and more people have been relying on social media to get their work out there, there has become a middleman in the artist-fan relationship – the big social networks!
Why Does Direct-To-Fan Work?
Think about it, can you just message all your fans anytime you want on social networks for free? No, you have to pay for sponsored posts, and the bigger your audience, the more you pay.
Do Facebook let you reach 100% of your fans free? – No,
Do YouTube tell you who is watching your videos? – No,
Do Spotify tell you who is listening to your music? – No.
All of these networks make a fortune out of supplying this data to advertising companies and keeping almost all of the profits to themselves.
So how in today’s digital age do you engage with your fans, without paying a fortune to social networks and continue to grow your fan-base when all your fans are already on Facebook, Twitter, Instagram, YouTube and Spotify?
With your own artist app, powered by GigRev you don’t need to pay to message your fans. You own your fan data, not a corporation. You can monetise your fan base, instead of others making money from your work.
Average Percentage Of Social Followers You Reach
Without paying for ads you reach only
a small portion of your fans.
- Organic Reach
- All Of Your Social Followers
How Much Social Media Spend Is Wasted?
A small percentage of followers are true fans.
How do you know the difference?
- Super Fans
Your Super Fan Base Buy A Lot Of Stuff
Super fans account for 61%
of all revenue generated.
- Buy Most Of Your Stuff
- Don't Buy Much
With your own app you can reach and nurture your super fan base. That means no more wasted social media spending to the wrong followers. These are the fans that will join your fan club, go to your gigs, buy your music and wear your t shirt.
Everything in one solution